Reuters

Facebook ad revenue seen feeling brunt of Apple privacy changes

Ahead of Facebook Inc’s financial results on Monday, the social media giant is expected to be hurt more than others in big tech by Apple Inc’s iPhone privacy changes, investors fear, after Snap Inc missed revenue targets last week. The Apple privacy updates, which began rolling out in April and prevent advertisers from tracking iPhone users without their consent, has had investors in digital ad companies on edge for fear that reduced access to data would upend the nearly $100 billion mobile ad market. Snap confirmed fears on Thursday when it reported the Apple changes hurt its ability to measure whether its ads led to website visits or sales, and a measurement tool provided by Apple did not perform as well as expected.